This is the fourth in a series of articles based on the popular Cloud Matters lecture series I’ve been giving to executives and their top staff at global Fortune 100, 500 and 1000 companies since 2012. These articles are for working pros at all levels and are delivered without icing and sprinkles. Cloud Matters lunches happen, so do Cloud Matters lectures. Before a lunch or lecture with management and their teams, someone usually introduces me to everyone. I’ve only been introduced one time as “that guy that wrote all them books that are sitting on your desks,” but I kind of liked it. Much better than the usual about how I was Microsoft’s top author for nearly twenty years, wrote a hundred plus authoritative books, or how I’m one of the world’s leading authorities on Microsoft enterprise and cloud technologies. The numbers aren’t why I write or lecture, but people really seems to like the numbers. Ten million "William Stanek" readers. Check. Twenty years of "William Sta...