Between 1 in 3 and 2 in 3 product reviews on Amazon.com are fake. They are bought and paid for. They are written by friends and family. They are swapped and traded on Facebook. They are incentivized from readers. Talking about this problem as I have for nearly 2 decades now has made me the repeat target of the thousands who make their living writing reviews, the millions of sellers who benefit from the fake praise and the dozens of Amazon employees working the system for personal and/or professional benefit. Having reported problems with reviews to Amazon hundreds of times over decades and received repeated, direct retaliation from Amazon employees for doing so, I learned the hard way about the active involvement of Amazon employees in Amazon’s own marketplace, whether to ensure the success of themselves, family or associates or simply to ensure the failure of particular targets. This occurring repeatedly despite state and federal laws protecting those who report criminal activity, c...